Project Description

The Art of Advertising Serigraphy in Quebec. From the 1950s to the Present.

Opening event: Thursday, September 13 at 6 p.m., open to all
Exhibition: September 14 to October 21, 2018
Curator: Marc H. Choko

Press release

Produced by the Centre de design de l’UQAM and curated by professor emeritus Marc H. Choko, the exhibition aims to contribute to recognizing the place that advertising serigraphy deserves in the history of art in Quebec by presenting forty works created between 1957 and 2014 by 17 artists.

The artists Yvan Adams, Charles Daudelin, Vittorio Fiorucci, Michel Fortier, Gitano, Alfred Halasa, Normand Hudon, Sébastien Lépine, Lino, Robert Prévost, Gilles Robert, Bernard Vallée, Tomasz Walenta and Gérald Zahnd as well as the collectives Couthuran, La montagne rouge and Séripop will be presented in this exhibition, many of which are exhibited for the first time. The Art of Advertising Serigraphy in Quebec. From the 1950s to the Present, is an opportunity to discover or review posters that evoke great cultural moments in Quebec.

Serigraphy is a stencil related technique that requires equipment that is accessible and easy to use. From design to production, the process is fast and the text or illustration can be changed at any time while allowing multiple prints to be created. The thickness of the inks gives the poster colours unmatched depth and appeal.

Poster: © Sébastien Lépine